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The purpose of using cookies is to provide all users with a positive user experience and to maintain and develop the website. Using cookies and analytics solutions, we can obtain information, for example, about how users navigate on the website, from where they access the website and what type of content interests them. Using information about the use of the website, we can create lists of users and use them to improve the user experience by offering interesting advertisements and content.
We can target marketing material based on lists of users to different users by using third-party systems (e.g. Google). Marketing based on lists of users uses lists prepared on the basis of cookies used on this website. Marketing based on lists of users follows, for example, the advertising policy based on topics of Google Inc. Its most recent version is available at http://support.google.com/adwordspolicy/bin/answer.py?hl=fi&answer=143465. Users can manage marketing based on lists of users on the Your Online Choices page at http://www.youronlinechoices.com. A management tool for Google advertising is available at http://google.com/ads/preferences.